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Author Archives: Emmanuel Chidiebere
Why Businesses Fail
Failure to understand your market and customers. We often ask our clients, “How will you win when you have not played?”. In short, it’s vital to understand your competitive marketspace and your customers’ buying habits. Answering questions about who your customers are and how much they’re willing to spend is a huge step in putting your best foot forward.
Opening a business in an industry that isn’t profitable. Sometimes, even the best ideas can’t be turned into a high-profit business. It’s important to choose an industry where you can achieve sustained growth. We all learned the dot-com lesson – to survive, you must have positive cash flow. It takes more than a good idea and passion to stay in business.
Failure to understand and communicate what you are selling. You must clearly define your value proposition. What is the value I am providing to my customer? Once you understand it, ask yourself if you are communicating it effectively. Does your market connect with what you are saying?
Inadequate financing. Businesses need cash flow to float them through the sales cycles and the natural ebb and flow of business. Running the bank accounts dry is responsible for a good portion of business failure. Cash is king, and many quickly find that borrowing money from lenders can be difficult.
Reading Aloud + Family History = The Best Learning

We often take it for granted that we have fresh water to drink. Children certainly do. In our chapter reading book, “Little House on the Prairie”, Pa and Mr. Scott dig a well. Learning where fresh water comes from was one thing, adding real stories and pictures about my family brought the story to life. […]
Reading Aloud + Family History = The Best Learning
Julien Baker – Little Oblivions (2021)

Julien Baker makes some of the saddest music out there, and yet there is something so magical and cathartic about it. (No wonder she’s close friends with Phoebe Bridgers.) Little Oblivions is unique because it is Baker’s most sonically ambitious album yet, transforming her once minimalistic sound into crescendos of strings, synths, drums, and bass. […]
Julien baker
The Giants of Brittany

Found within the mythology and folklore of countless disparate cultures across the world, are stories of giants; sometimes described as mighty men and women of towering stature but sometimes portrayed as a distinct race of huge humanoids. The folklore of Brittany is rich with tales of the deeds of giants and their impact in moulding the nation’s landscape.
The Giants of Brittany